How to Choose the Color for a Salon Website in 2024?

Author:

Bartek Kulasza

18 Dec 2023

Curious how to choose the color for a salon website? Well, there are a few things you should consider.

In the health, hair, wellness, and beauty industries, you want color schemes that reflect your potential clients.

Before choosing to visit your venue, clients will first look at your website. If your website design lacks professionalism and features an unappealing color palette, they could take their business elsewhere. Without a cohesive marketing plan that includes a well-thought-out color palette, your business will fail to attract and retain new clients.

But what is the best color for your salon brand, and how do you create a website with colours that reflects your business goals?

What You Will Learn in This Article?

In this article, you will learn how to choose color combinations for website design. We’ll also look at shades, style and what important steps you need to take when considering your website and your salon color ideas.

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How Do I Choose the Right Brand Color for My Salon?

To form a cohesive identity that runs through every touchpoint of your salon, you need to know what kind of client you want to attract. Your business is more likely to fail if you don’t streamline your marketing efforts.

If you offer vibrant, colorful hair color as a treatment, you might like a simple, black interior look. Salons that feature blue decor could include one or possibly two monochromatic shades — this is sure to leave a lasting impression.

Before building a website, you need to make sure you decide and see your actual salon colors first. From there you can begin to incorporate those colors into signage, your social media presence, and your website. Your website colors should match the palette of your space. If you pick different colors, your brand’s identity will get lost and become unrecognizable.

Tips How to Choose Salon Brand Color

Matching the color of the walls in your salon to the shades you include in your website is a nice way to tie things in.

How to Choose Color Combinations for a Website

You don’t necessarily need to be a graphic designer to put together a beautiful website. You just need to employ a few classic, designer tips and tricks. Knowing a little bit about the color wheel will help you pick out and use shades that compliment your brand goals.

Working with color theory, you can map out complementary tones and harmonizing hues that'll make your business look professional. Plus, you’ll be able to pick pleasing colors that are different from your competitors.

Whether you run a hair, beauty or spa destination, the colors you use influences how long a client stays on your website. When you create a great website style that’s easy-on-the-eye, clients will feel reassured... and book more appointments.

Luckily, you don’t need to spend a lot of time choosing a color combination or two for your website and physical space.

Best Color Combinations for Websites

While black is an obvious choice, what you pair it with could really make your brand identity pop.

With so many combinations around, it’s easy to feel overwhelmed. Whether you love blue or you can’t get enough of pink, these potential combinations will help you get to know what you do and don’t like.

Some Color Palette Generators

Want to know how to choose the color for website hair salon and more? A color palette generator will help. Visit one of these sites to see which combinations will work for you:

Conclusion

If you want to know how to choose the color for a salon website, the above tips you get on track.

Running a successful beauty business means you need to consider more than just hair color and balancing the books. Your brand will take a huge step forward when you pick out a palette for your website that compliments your overall aesthetic.

And if you love these ideas or have some other ideas that you've used in the past to promote your salon business, why not share them with the Zolmi community in the comment section below. We would also be delighted to answer your questions, as well.

Citations

Color your website: use of colors on the web
https://link.springer.com/chapter/10.1007/978-3-540-73289-1_16

Color psychology: Effects of perceiving color on psychological functioning in humans
https://www.annualreviews.org/doi/abs/10.1146/annurev-psych-010213-115035

Exciting red and competent blue: the importance of color in marketing
https://link.springer.com/article/10.1007/s11747-010-0245-y?utmx=5-18

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About the author
Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.